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Fractional CFO for Wellness and Aesthetic Brands

Fractional CFO for Wellness and Aesthetic BrandsFractional CFO for Wellness and Aesthetic BrandsFractional CFO for Wellness and Aesthetic Brands

Finance from foundation to future exit.

When your unit count grows faster than your financial visibility, growth gets harder


Book a Discovery Call

Fractional CFO for Wellness and Aesthetic Brands

Fractional CFO for Wellness and Aesthetic BrandsFractional CFO for Wellness and Aesthetic BrandsFractional CFO for Wellness and Aesthetic Brands

Finance from foundation to future exit.

When your unit count grows faster than your financial visibility, growth gets harder


Book a Discovery Call

When your unit count grows faster than your financial visibility, growth gets harder.

For founder-led franchise brands, this isn't a side issue. It's a growth killer.


Membership revenue looks healthy. Service labor feels manageable. But without a clear picture of true unit-level profitability (after owner time, real overhead, and everything else), you're making expansion decisions on instinct instead of information.


The good news? You can build the foundation before it becomes urgent.

Download the Checklist

I've sat on both sides of the table.

 "I've been on both sides — as a multi-unit franchisee and as CFO of a scaling wellness brand. Now I help founders build the financial clarity that makes growth sustainable." 

 Janelle Bracken, CPA | Franchisee + Franchise CFO 


Find out more

Building Financial Systems That Let You Scale

For founder-led franchise brands and emerging multi-unit operators.


Franchising doesn't scale on unit count alone.


It scales when unit performance is clear, repeatable, and understood by leadership, especially in service-based and wellness brands where membership economics, labor, and cash timing create complexity fast.


Without consistent visibility into unit profitability, cash position, and performance trends, growth creates friction instead of leverage.


GrowthWise partners with franchise founders to build the financial clarity and discipline that allows systems to scale efficiently, support confident leadership decisions, and when the time comes, attract the right capital or expansion partners.


This work isn't about compliance or reporting for its own sake. It's about creating a financial foundation that actually supports the business you're building.

Book an Intro Call Today
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