The CFO who's been in the operator's seat.
Franchise growth creates complexity fast. Unit counts increase. Teams expand. Decisions carry more weight. And without clear visibility into what's actually happening at the unit level, that complexity quietly works against you.
I'm Janelle Bracken, CPA, former multi-unit franchisee, and former CFO of a rapidly scaling wellness franchise brand.
That combination isn't accidental. When I was operating franchise locations, I built the financial picture myself and learned exactly how much work it takes to get real clarity on unit-level profitability. Most operators don't have the time or the background to do that. That's the gap I now close for them.
Later, sitting in the CFO seat of a franchise brand scaling toward 60+ locations, I saw the same gap from the other side: operators who trusted reporting that didn't reflect reality, and leadership making high-stakes decisions without the financial infrastructure to back them up.
I built GrowthWise to close that gap for franchise founders, independent wellness and beauty business owners, and multi-unit operators who are serious about building the financial clarity their growth requires, before complexity forces the issue.
Whether you're a founder-led franchise brand at 10 units, an independent yoga studio owner thinking about your second location, or a multi-unit operator ready to get real about unit economics, this work is built for the stage you're in.
What I Focus On
- Building scalable finance infrastructure for growing franchise systems
- Creating clear visibility into unit-level and system-wide performance
- Supporting confident expansion, hiring, and capital planning decisions
- Strengthening unit economics through disciplined financial insight
- Translating financial complexity into clear, actionable leadership direction
Who I Work With
Franchisors
Founder-led service, wellness, and beauty brands at 2–50 units, building the financial foundation their systems need to scale, attract the right partners, and make confident decisions as complexity increases.
Multi-Unit Operators
Franchisees with 2+ locations who want clarity before adding their next: unit-level visibility, honest profitability analysis, and financial discipline before expansion makes the gap harder to close.
Independent Wellness & Beauty Owners
Independent yoga studio, spa, fitness studio, med spa, or beauty business owners with 1–3 locations, ready to move from instinct-based decisions to a real financial picture, and thinking about what comes next.
Clear numbers. Stronger decisions. Scalable growth.
