Hi, I’m Janelle Bracken, CPA, founder of GrowthWise Accounting Solutions.

After 20+ years leading finance for high-growth companies, I kept seeing the same pattern — owners trying to scale without clear financial visibility. 

Most were stuck between two imperfect options:

• A bookkeeper who got the books done but couldn’t translate numbers into strategy 
• Or a full-time finance hire they didn’t really need (yet)
   

GrowthWise bridges that gap, bringing CFO-level insight, franchise-specific systems, and scalable reporting to owners who are serious about growth.

GrowthWise is built for franchise owners, multi-unit operators, and emerging franchisors who want to:

• Stop guessing and start forecasting cash flow with confidence 
• Automate A/P, A/R, and month-end reporting 
• Meet franchisor reporting requirements without stress 
• Hand off clean, accurate financials to tax preparers or auditors 
• Understand unit-level profitability before expanding 
• Gain CFO-level insight without the full-time price tag
   

(Bookkeeping is where the process starts — but strategy is where we stay.)

GrowthWise also partners with emerging franchisors to build the financial infrastructure behind their brand — from FDD Item 19 preparation to franchisee reporting systems and scalable accounting setup for both your corporate and franchised locations.

Whether you’re updating disclosures, preparing for private equity conversations, or building a model that supports multi-unit growth, we help translate financial data into franchise performance insights.
 

GrowthWise bridges the gap between bookkeeping and CFO-level insight — combining franchise-specific systems with strategy to help owners make confident decisions and grow profitably. 

✅ 20+ years in public and private accounting leadership
✅ CFO experience inside a rapidly scaling national franchise brand
✅ Deep franchise expertise — royalties, gift card funds, ad funds, and Item 19 readiness
✅ Expert in QuickBooks Online, Bill.com, and automation tools to streamline your back office
✅ Flexible, tiered fractional CFO packages (Growth & Scale) that grow with your business
✅ Former multi-unit franchisee — firsthand understanding of what owners actually need

I’m a mom to two hockey players and someone who genuinely enjoys turning financial chaos into clarity for business owners.
When I’m not helping clients build financial systems or forecasts, you’ll find me at the rink cheering on my kids or enjoying lake time in northern Minnesota.

I started GrowthWise to help franchise owners feel empowered, informed, and confident — not overwhelmed by their financials.
Because clarity builds confidence, and good systems create freedom.