Franchise growth creates complexity fast.

Unit counts increase. Teams expand. Decisions carry more weight.
Without clear visibility into unit economics, cash, and system-wide performance, growth starts to slow instead of compound.

GrowthWise partners with franchisors and select multi-unit operators to build the financial clarity and discipline required to scale with confidence.

I’m Janelle Bracken — CPA, former multi-unit franchisee, and former CFO of a rapidly scaling wellness franchise brand. I’ve sat in the operator seat and the leadership seat, and I help brands translate financial data into decisions that support sustainable growth.

• Building scalable finance infrastructure for growing franchise systems
• Creating clear visibility into unit-level and system-wide performance
• Supporting confident expansion, hiring, and capital planning decisions 
• Strengthening unit economics through disciplined financial insight
   

• Franchisors building the financial foundation their systems need to scale
• Multi-Unit Operators who want clarity before adding their next locations