Hi, I’m Janelle Bracken, CPA — founder of GrowthWise Accounting Solutions.

After 20+ years in financial leadership roles across high-growth companies — including national franchises and fast-scaling brands — I saw a pattern: business owners often fly blind financially, stuck between doing it themselves or hiring full-time staff they don’t need (yet).

GrowthWise exists to change that.

GrowthWise is built for service-based businesses with $500K to $5M in revenue who want to:

• Clean up and streamline QuickBooks Online
• Stop guessing and start forecasting
• Automate A/P, A/R, and reporting systems
• Build scalable processes without full-time overhead 
• Get fractional CFO-level insight without the full-time price tag
   

Whether you're building your first finance stack or preparing for expansion, we’ll help you operate with clarity, confidence, and control.

✅ 20+ years in both public and private accounting
✅ Deep experience with franchising, wholesale, and service industries
✅ Expert in QuickBooks Online, automation tools, and reporting systems
✅ Tiered support models so you get what you need — and nothing you don’t

We don’t believe in bloated systems, hourly surprises, or one-size-fits-all solutions. Just efficient, tailored financial leadership that fits where you are right now.

I'm a mom to two hockey players and someone who genuinely enjoys turning financial chaos into clarity for business owners. When I’m not supporting founders or building strategic models, you’ll find me at the rink cheering on my kids or enjoying lake time in northern Minnesota.

I started GrowthWise to help business owners feel empowered and equipped to make better decisions — not overwhelmed by their financials. I believe clarity builds confidence, and good systems create freedom.