
You’re still managing the finances yourself, or relying on a bookkeeper who can tell you what happened but not what it means. You know something’s off, but you’re not sure where. Cash timing feels inconsistent. You’re making expansion decisions on instinct instead of information. The good news: you can build the foundation before it becomes urgent.
Includes support for:
✓ Monthly unit-level P&L
✓ Multi-entity reporting
✓ Monthly cash flow visibility & cash controls
✓ Monthly CFO advisory call
✓ Async support
✓ Clear path to Growth tier
Most clients start with books that need work. The first 60 days focus on cleanup, chart of accounts restructuring, and getting a real financial picture before we build anything on top of it.
📍 Starting at $3,000/month
Final scope determined after Discovery Call.

You’ve proven the model works. Now you’re making decisions that carry real weight: new locations, leadership hires, lender conversations. You need someone who can translate the numbers into a clear point of view, not just report them back to you.
Includes everything in Foundation, plus:
✓ Franchise system KPI design and performance visibility
✓ Budgeting and forecasting to support measured expansion
✓ Compensation and incentive modeling for growing leadership teams
✓ Leadership-level financial insight tied to system performance
✓ 13-week cash flow forecasting
✓ Unit economics development and Item 19 data preparation
✓ Bank and lender reporting pack for expansion financing
✓ Annual in-person strategic planning session aligned to budgeting and goal-setting cycles
📍 Starting at $6,000/month
Final scope determined after Discovery Call.

You’re not asking whether the system works anymore. You’re asking what it’s worth and how to position it for the right capital partner or exit. That requires a different kind of financial partnership. One that’s been building toward this moment since the beginning.
Includes everything in Growth, plus:
✓ Advanced forecasting and scenario planning
✓ EBITDA optimization and recast financials for capital positioning
✓ System-wide franchisee performance analysis & benchmarking
✓ Board and investor meeting preparation and financial narrative support
✓ M&A due diligence preparation and recast financials
✓ Capital-ready financial models and investor or lender reporting
📍 Starting at $8,500/month
Final scope determined after Discovery Call.
Scale engagements include a retainer plus success fee structure, aligning with your capital or exit outcomes.
A franchisor with 8 corporate locations who knows the unit economics don’t quite add up but can’t pinpoint where the margin is going. Franchisee conversations are coming. The numbers need to be ready.
A multi-unit operator with 4 locations who is ready to open a fifth but wants to make sure the model actually supports it before signing another lease. The last thing they need is to scale a problem.
A wellness brand founder who has been running everything through QuickBooks but has never had a real balance sheet. They’re starting to get questions from a potential capital partner and don’t know where to start.
An emerging ZOR heading into FDD season without clean Item 19 data. They know what they want to show prospective franchisees. They just need someone who can build it honestly.

It’s usually the right time when the questions you’re asking have outgrown what your bookkeeper or CPA can answer. If you’re making expansion decisions, thinking about a capital raise, or feeling like the numbers aren’t telling you the full story, that’s the signal. You don’t need to have everything figured out first.
Every engagement starts with a short discovery call to make sure we’re the right fit and in the right range. From there, I do a full diagnostic: a mind map of your business and goals, a hands-on review of your financials, and a written strategic plan. You’ll know exactly what the engagement looks like and why before anything is signed.
For most clients, the first two months involve more hands-on work than ongoing months: cleaning up the chart of accounts, establishing reporting infrastructure, and getting a real financial picture in place. What that looks like specifically depends on where your books are when we start. More complex situations are scoped individually after the diagnostic so there are no surprises.
Both, and the work looks different depending on which side of the royalty check you’re on. Franchisors get system-wide KPI design, Item 19 support, and investor-ready reporting. Multi-unit operators get location-level clarity, cash visibility, and unit economics that actually hold up under scrutiny.
No. Your bookkeeper handles the day-to-day: coding, payroll, reconciliations. I work above that layer on cash flow, unit economics, forecasting, and the strategic decisions that need a CFO’s perspective, not just a closed month.
That’s more common than you’d think, and it’s not a problem. It’s just part of the scope conversation. Standard cleanup happens in the first 60 days as part of onboarding. More significant situations, like missing balance sheets or full financial reconstructions, are scoped individually after the diagnostic so you know exactly what’s involved before anything starts.
In addition to franchisor partnerships, GrowthWise works selectively with multi-unit franchisees who are scaling and want unit-level clarity before expanding further.
Designed for operators who understand that disciplined unit economics, cash visibility, and performance consistency are essential to sustainable growth.
You don't have to be a franchise brand to need a fractional CFO.
If you run a yoga studio, spa, fitness studio, med spa, or beauty business, you're dealing with the same challenges: inconsistent cash flow, membership revenue that masks real profitability gaps, and expansion decisions made on instinct.

